How to Promote Your Next Album

Introduction: A lot of people make awesome albums, but only a small percent of those awesome songs gain any momentum, and that can be very discouraging for new bands and musicians. With these tips, hopefully you can get the first push needed to turn your hobby into a career!
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Explanation: Soundcloud, Spotify and YouTube are so oversaturated now - uploading a track that instantly goes viral (unless it is a remake or remix or contains cats, even though it is still probably very rare, considering how many other remixes there are) is extremely rare. Sure, it happens to maybe a few hundred, or even a few thousand - but that is still nothing compared to the millions of people on these sites.
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Intention: Like I said earlier, only a small amount of songs or albums gain any attention. That can be pretty disheartening for people starting out. I think the reason people don't share their techniques on how to increase your chance of success is because that decreases their chance, which is understandable - you wouldn't leave your job as a bank manager for a person that has just left school to have, would you? Time to break the silence!
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Note: I'm not claiming that I am the first person to post these, nor am I trying to say that nobody else has done this before, I am just saying that USUALLY, people only give the rough tips like "tag your tracks" and share it around for free. I have been studying business and marketing for 20 years now, so I just thought that I would come up with a little list that would help you if you implement them into your routine when making an album.
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Help: Okay, lets start.

Tip - Hype it up: Most people just post an album out of the blue. The reason that is a bad idea is because nobody knows about the release, which means nobody is going to go out of their way to listen to it.

How To: Post teasers of the drop on social media, and make sure the date of the release of the album is clearly visible either on the video, or in the title. If people like the sound of it, then people will be excited to hear the full thing, and they will wait for the release. Send the video to other bands and musicians that are the same genre as you, and exchange a share for a repost/like of one of their tracks. Do this with multiple people, and you will soon have a small amount of hype around your album, which will guarantee plays.
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Tip: Use download gates: This is a must-have nowadays - almost everyone uses them, but for the people who don't know what this is: a download gate is an external site that you use to host the download for your tracks, so when someone goes to download your song, they must fulfil some tasks like repost your track, or follow you.

How To: Head to a website like "bandcamp.com", make an account. When you next upload a track, you can then use their site to add a download gate. Usually people make you follow them, like and repost their tracks in exchange for a download, but you can even get your followers to follow your other social media pages.
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Tip: Send a copy to local review sites and radio stations. It takes just a few moments to email a few local music publications a link to your new album. A little press can got a long way to push the album.

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Tip: Comment on and like your own tracks: This sounds stupid, but trust me, it works.

How To: A lot of people read the comments while listening to a new track, so if you drop a "Don't forget to leave a like if you enjoyed!" comment, that can remind people that actually meant to like your song, but forgot.
And regarding the likes: Think of it this way: think of your favorite producer. Have you ever looked through their likes, just to see what music they listen to? I know I have, and I know plenty of other people that do. If you like your own track, then people that scroll through your likes might see this song by you that they haven't listened to before, and they will check it out. For example, hit share right now.. right here

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Tip: Make every username the same: This sounds like it isn't a big deal, but it is. There are so many cases where someone will advertise their track under one alias, but upload the track under another.

How To: If your Soundcloud URL is "Skrillex" (Just an example, sshh) then your Twitter username should be "Skrillex". If your Soundcloud is "SkrillexOfficial", then your Twitter username should be "SkrillexOfficial". See the pattern? NO DIFFERENCES. People give up searching easily. Even if you have to sacrifice up "Skrillex" to acquire "SkrillexOfficial" so that people can find you easier, it is still worth it. People will find you even easier.
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